{"id":3098,"date":"2026-06-22T11:06:58","date_gmt":"2026-06-22T14:06:58","guid":{"rendered":"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/?p=3098"},"modified":"2026-06-22T11:09:00","modified_gmt":"2026-06-22T14:09:00","slug":"disena-parana-2026-taller-de-marca-e-identidad-visual","status":"publish","type":"post","link":"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/2026\/06\/22\/disena-parana-2026-taller-de-marca-e-identidad-visual\/","title":{"rendered":"Dise\u00f1a Paran\u00e1 2026- Taller de Marca e Identidad Visual-"},"content":{"rendered":"<p>En el marco del programa Dise\u00f1a Paran\u00e1, se realizaron nuevas instancias de capacitaci\u00f3n destinadas a emprendedores y emprendedoras de la ciudad. Las actividades tuvieron lugar en la Facultad de Ciencias Econ\u00f3micas de la Universidad Nacional de Entre R\u00edos (UNER) y convocaron a una importante cantidad de participantes que forman parte de los distintos niveles formativos que contempla la edici\u00f3n 2026 del programa.<\/p>\n<p>De manera simult\u00e1nea, se desarrollaron dos propuestas especialmente dise\u00f1adas para acompa\u00f1ar el crecimiento de los proyectos locales desde diferentes dimensiones estrat\u00e9gicas.<\/p>\n<p>Por un lado, quienes integran el Nivel 1 participaron del Taller de Marca e Identidad Visual, a cargo de las docentes Mar\u00eda Florencia Hern\u00e1ndez Ross, Mar\u00eda Lucrecia Grubert y Regina Kuchen. Durante la capacitaci\u00f3n se abordaron conceptos fundamentales vinculados a la construcci\u00f3n de marcas, la definici\u00f3n de una identidad visual coherente y su aplicaci\u00f3n en distintos soportes y espacios de comunicaci\u00f3n. A trav\u00e9s de herramientas pr\u00e1cticas y ejemplos concretos, los participantes pudieron reflexionar sobre la importancia de comunicar con claridad los valores y atributos de sus emprendimientos.<\/p>\n<div id=\"envira-gallery-wrap-3100\" class=\"envira-gallery-wrap envira-gallery-theme-base envira-lightbox-theme-base\" itemscope itemtype=\"https:\/\/schema.org\/ImageGallery\"><div data-row-height=\"150\" data-gallery-theme=\"normal\" id=\"envira-gallery-3100\" class=\"envira-gallery-public envira-gallery-justified-public envira-gallery-0-columns envira-clear enviratope envira-gallery-css-animations\" data-envira-columns=\"0\"><div id=\"envira-gallery-item-3101\" class=\"envira-gallery-item enviratope-item envira-gallery-item-1 envira-lazy-load\" style=\"padding-left: 5px; padding-bottom: 10px; padding-right: 5px;\"  itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><div class=\"envira-gallery-item-inner\"><div class=\"envira-gallery-position-overlay  envira-gallery-top-left\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-top-right\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-bottom-left\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-bottom-right\"><\/div><a href=\"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-content\/uploads\/2026\/06\/1782135205_1e3582bb48a9fadd4d0a.jpeg\" class=\"envira-gallery-3100 envira-gallery-link\" rel=\"enviragallery3100\" title=\"1782135205_1e3582bb48a9fadd4d0a\" data-envira-caption=\"1782135205_1e3582bb48a9fadd4d0a\" data-envira-retina=\"\" data-thumbnail=\"\"  itemprop=\"contentUrl\"><img decoding=\"async\" id=\"envira-gallery-image-3101\" class=\"envira-gallery-image envira-gallery-image-1 envira-normal envira-lazy\" data-envira-index=\"1\" src=\"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-content\/uploads\/2026\/06\/1782135205_1e3582bb48a9fadd4d0a-973x648-640x480.jpeg\" data-envira-src=\"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-content\/uploads\/2026\/06\/1782135205_1e3582bb48a9fadd4d0a-973x648-640x480.jpeg\" data-envira-gallery-id=\"3100\" data-envira-item-id=\"3101\" data-envira-caption=\"1782135205_1e3582bb48a9fadd4d0a\" alt=\"\" title=\"1782135205_1e3582bb48a9fadd4d0a\"  itemprop=\"thumbnailUrl\" data-envira-srcset=\"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-content\/uploads\/2026\/06\/1782135205_1e3582bb48a9fadd4d0a-973x648-640x480.jpeg 400w,https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-content\/uploads\/2026\/06\/1782135205_1e3582bb48a9fadd4d0a-973x648-640x480.jpeg 2x\" data-envira-width=\"300\" data-envira-height=\"200\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-safe-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/a><\/div><\/div><div id=\"envira-gallery-item-3102\" class=\"envira-gallery-item enviratope-item envira-gallery-item-2 envira-lazy-load\" style=\"padding-left: 5px; padding-bottom: 10px; padding-right: 5px;\"  itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><div class=\"envira-gallery-item-inner\"><div class=\"envira-gallery-position-overlay  envira-gallery-top-left\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-top-right\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-bottom-left\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-bottom-right\"><\/div><a href=\"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-content\/uploads\/2026\/06\/1782135213_0677092a50d8b6591464.jpg\" class=\"envira-gallery-3100 envira-gallery-link\" rel=\"enviragallery3100\" title=\"1782135213_0677092a50d8b6591464\" data-envira-caption=\"1782135213_0677092a50d8b6591464\" data-envira-retina=\"\" data-thumbnail=\"\"  itemprop=\"contentUrl\"><img decoding=\"async\" id=\"envira-gallery-image-3102\" class=\"envira-gallery-image envira-gallery-image-2 envira-normal envira-lazy\" data-envira-index=\"2\" src=\"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-content\/uploads\/2026\/06\/1782135213_0677092a50d8b6591464-973x648-640x480.jpg\" data-envira-src=\"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-content\/uploads\/2026\/06\/1782135213_0677092a50d8b6591464-973x648-640x480.jpg\" data-envira-gallery-id=\"3100\" data-envira-item-id=\"3102\" data-envira-caption=\"1782135213_0677092a50d8b6591464\" alt=\"\" title=\"1782135213_0677092a50d8b6591464\"  itemprop=\"thumbnailUrl\" data-envira-srcset=\"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-content\/uploads\/2026\/06\/1782135213_0677092a50d8b6591464-973x648-640x480.jpg 400w,https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-content\/uploads\/2026\/06\/1782135213_0677092a50d8b6591464-973x648-640x480.jpg 2x\" data-envira-width=\"300\" data-envira-height=\"200\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-safe-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/a><\/div><\/div><div id=\"envira-gallery-item-3103\" class=\"envira-gallery-item enviratope-item envira-gallery-item-3 envira-lazy-load\" style=\"padding-left: 5px; padding-bottom: 10px; padding-right: 5px;\"  itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><div class=\"envira-gallery-item-inner\"><div class=\"envira-gallery-position-overlay  envira-gallery-top-left\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-top-right\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-bottom-left\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-bottom-right\"><\/div><a href=\"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-content\/uploads\/2026\/06\/Proyecto-nuevo-15.jpg\" class=\"envira-gallery-3100 envira-gallery-link\" rel=\"enviragallery3100\" title=\"Proyecto nuevo (15)\" data-envira-caption=\"Proyecto nuevo (15)\" data-envira-retina=\"\" data-thumbnail=\"\"  itemprop=\"contentUrl\"><img decoding=\"async\" id=\"envira-gallery-image-3103\" class=\"envira-gallery-image envira-gallery-image-3 envira-normal envira-lazy\" data-envira-index=\"3\" src=\"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-content\/uploads\/2026\/06\/Proyecto-nuevo-15-640x480.jpg\" data-envira-src=\"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-content\/uploads\/2026\/06\/Proyecto-nuevo-15-640x480.jpg\" data-envira-gallery-id=\"3100\" data-envira-item-id=\"3103\" data-envira-caption=\"Proyecto nuevo (15)\" alt=\"\" title=\"Proyecto nuevo (15)\"  itemprop=\"thumbnailUrl\" data-envira-srcset=\"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-content\/uploads\/2026\/06\/Proyecto-nuevo-15-640x480.jpg 400w,https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-content\/uploads\/2026\/06\/Proyecto-nuevo-15-640x480.jpg 2x\" data-envira-width=\"300\" data-envira-height=\"169\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-safe-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/a><\/div><\/div><\/div><\/div><noscript><img decoding=\"async\" src=\"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-content\/uploads\/2026\/06\/1782135205_1e3582bb48a9fadd4d0a.jpeg\" alt=\"\" \/><img decoding=\"async\" src=\"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-content\/uploads\/2026\/06\/1782135213_0677092a50d8b6591464.jpg\" alt=\"\" \/><img decoding=\"async\" src=\"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-content\/uploads\/2026\/06\/Proyecto-nuevo-15.jpg\" alt=\"\" \/><\/noscript>\n<p><a href=\"https:\/\/marcaciudad.parana.gob.ar\/noticias\/disena-parana-continua-fortaleciendo-al-ecosistema-emprendedor-local-con-nuevas-capacitaciones\">https:\/\/marcaciudad.parana.gob.ar\/noticias\/disena-parana-continua-fortaleciendo-al-ecosistema-emprendedor-local-con-nuevas-capacitaciones<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el marco del programa Dise\u00f1a Paran\u00e1, se realizaron nuevas instancias de capacitaci\u00f3n destinadas a emprendedores y emprendedoras de la ciudad. Las actividades tuvieron lugar en la Facultad&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3108,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,4,1],"tags":[],"class_list":["post-3098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otras-producciones","category-linea-de-trabajo-c","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-json\/wp\/v2\/posts\/3098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-json\/wp\/v2\/comments?post=3098"}],"version-history":[{"count":5,"href":"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-json\/wp\/v2\/posts\/3098\/revisions"}],"predecessor-version":[{"id":3105,"href":"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-json\/wp\/v2\/posts\/3098\/revisions\/3105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-json\/wp\/v2\/media\/3108"}],"wp:attachment":[{"href":"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-json\/wp\/v2\/media?parent=3098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-json\/wp\/v2\/categories?post=3098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fcedu.uner.edu.ar\/graficacepce\/wp-json\/wp\/v2\/tags?post=3098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}